Our new look website has officially been launched! Check it out: www.akapr.co.uk. After weeks of ummin and arring over photos, we finally all came to a decision, and it looks pretty good - even if we do say so ourselves. Enjoy!
AKA was chosen as a finalist in the CIPR PRide Awards, Not for Profit category.The campaign was for our client The Sleep Council.
We will be going for gold against four other PR teams in Yorkshire and Lincolnshire in the CIPR PRide Awards 'Not for Profit' category, which culminates in a prestigious awards ceremony at the Queens Hotel on 5th November in Leeds.
The campaign we entered was for our client the Sleep Council, raising awareness among tennagers about the negative affect of sleep deprivation from health to their performace at school.
Entitled 'Junk Sleep' the campaign ran over the Augsut 2007 bank holiday, just ahead of the new school year and was one of our most successful campaigns to date. Achieving in excess of £1 million worth of coverage on TV, radio, national press, regional press and consumer magazines both here in the Uk and abroad in places such as Canada, America and Australia, we are all really chuffed with the nomination. And we did it all for just £15K!